How SeatCue learns your brand

Three ways in

From your website. Paste the address. SeatCue reads the pages, pulls the colours actually used in headings, buttons and body text, identifies the fonts, and reads how you write: sentence length, formality, whether you use exclamation marks, which words recur.

From a document. Upload a PDF: a brandbook, a sales deck, a case study, a one-pager or a proposal. If it's a brand guidelines document, the specified identity is taken as given. If it's anything else, the brand is read from how the document itself is designed and written. PowerPoint or Keynote works too, exported as PDF first.

From screenshots. Useful when the site sits behind a login, or when the public website is older than the brand your team actually uses now.

What it extracts

• A colour palette, separated into primary, accent, background and text rather than a flat list.
• Heading and body fonts, matched to what is actually available for generated visuals.
• Tone of voice: formality, warmth, whether you use emoji, sentence rhythm.
• Words you use and words you avoid, which is often the most valuable part.
• Your boilerplate: the paragraph describing the company that goes at the bottom of things.
• Corner style: whether your buttons and cards are sharp, soft or fully rounded.

Which input to give it

All three routes work. Which one produces the sharpest result depends on where your brand is clearest today.

• Your website is the fastest start, and best when the site reflects how the team presents itself right now.
• A recent sales deck or one-pager is often the better input, because decks tend to be refreshed more frequently than websites.
• A brandbook gives the most exact result, since the palette and fonts are specified rather than inferred.
• Screenshots cover the case where the brand you use lives behind a login.

If you work across several brands, give each one its own kit. A roadshow for one product and a customer day for another then stay cleanly apart.

Two minutes of review that pay off

Generated palettes come from real pages, which means a strong photograph can occasionally contribute a colour you would not have chosen. Open the brand kit once after learning and glance at the four swatches: anything that looks like it came from an image rather than your design system takes seconds to swap.

The same goes for the boilerplate paragraph and the words-to-avoid list. Both are easy to edit, and both shape every asset that follows, so a minute spent there is worth more than editing individual posts later.

Why tone matters more than colour

Colour is easy to check and easy to fix. Tone is where generated content usually gives itself away, and it is the part teams underestimate.

A brand that writes "We're thrilled to announce" and one that writes "Doors open at nine" produce completely different invitations from the same brief. SeatCue reads which one you are, including things people rarely write down: whether you address the reader as "you", whether you use the team's first names, how long your sentences run, and whether you ever use an exclamation mark.

If the result sounds close but not right, the fastest fix is the words-to-avoid list. Adding five words your team never uses does more for authenticity than any amount of editing after the fact.

Multiple brands

You can keep several brand kits: one per sub-brand, per region, or per client if you run events for other companies. Each event points at one kit, so a roadshow for one product and a customer day for another don't drift into each other's colours.

The five-minute check worth doing

After learning a brand, generate one social post and one one-pager before you plan anything. Those two show the palette, both fonts, the corner style and the tone in one glance. If something looks off, fix it in the brand kit rather than editing every asset later, because everything downstream inherits it.