Events are won in the six weeks before
The room on the day is the easy part. What decides the outcome is whether invitations went out on time, whether sales knew who was coming, and whether anyone wrote the follow-up.
About
Built by people who
Built by people who
run these events.
SeatCue comes out of years of running B2B technology events across Central and Eastern Europe and the wider EMEA region: partner roadshows in several cities at once, executive roundtables, hands-on workshops, webinars, and conference stands in half a dozen countries.
A week in the old wayBefore SeatCue
MonBrief in a document
TueTask list in a spreadsheet
WedCampaign in a design tool
ThuThe same, in three languages
FriSales asking who is coming
Now
One brief, Monday morning.
Why we built it
The work was always the same, and always done twice.
Partner roadshowsExecutive roundtablesHands-on workshopsWebinarsConference standsCustomer daysLaunch eventsTrade shows
A brief in one document. A task list in a spreadsheet. The campaign rewritten in a design tool, then again in three languages. A sales team asking, the week of the event, who exactly was coming. A results report pieced together afterwards from four places, usually late.
None of that is hard. It is just a lot, and it lands on one or two people who also have a day job. Tools existed for registration and for design, and none of them for the connective work in between.
So we built the thing we needed: write the brief once, and have the plan, the campaign, the event page, the sales prep and the report drafted around it, in the right brand and the right language. We used it on our own events before showing it to anyone else, and we still do.
What we thinkFour opinions this
Four opinions this
product is built on
Most event software ignores the work
Registration platforms handle sign-ups. Nothing handles the fifty small jobs around them, which is exactly where a small team runs out of hours.
A draft beats a blank page
SeatCue does not replace judgement. It removes the staring-at-nothing part, so the people who know the audience spend their time editing rather than starting.
Sponsored events deserve the same rigour
Teams spend more sponsoring conferences than hosting their own, with far less preparation. That imbalance is why half of this product exists.
Where we are
Sofia, working
Sofia, working
across Europe.
Campaigns get written in 12 languages because a roadshow through five countries needs five versions that each read like they were written there, not translated.
Based inSofia, Bulgaria
HoursCentral European Time
Data stored inThe EU, on Google Cloud in Belgium
Languages we work inEnglish, Bulgarian, German
CompanyInverted Digital Ltd
What we collect and how we handle it is in the privacy policy.